Gold medal increases sales of Lurpak in Singapore
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- 10 June 1999
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When a portion of Lurpak butter last year won the title of the "World's Best Butter" at the World championships for Dairy Products in Wisconsin, USA, new opportunities opened up for Lurpak in Asia.
The award made it possible to persuade Far Eastern consumers, who account for relatively modest amounts of butter, that Lurpak stands for top-class quality. Since April last year, MD Foods in South East Asia has lostst no opportunity to capitalise on the world title on TV, in bus advertising and through recipes.
The impact has been particularly strong in Singapore, where Lurpak's share of the market has risen from 14.7 per cent to 21 per cent over the past year.
Arla Foods is an international dairy company owned by 9,700 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.