Danish football stars sell milk powder
- 10 June 1999
- Press contact
Denmark's national football team will, in the coming months, be part of a large-scale sales promotion for MD's aprox. DKK 1billion milk powder business in Central America.
The team, which went on a tour of Latin America in January, will play an important role in the promotion of MD Foods' two milk power brands, Milex and Dano. During the team's recent tour, the players were photographed in Milex or Dano shirts and the photographs will be used for a major launch of Milex in Honduras, Guatamala and El Salvador.
"In view of the enormous enthusiasm for football in South and Central America, the Danish team provides us with a perfect opportunity for profiling MD and MD's products. In the minds of the populations, Denmark stands for entertaining football and the World Cup Quarter Final against Brazil gave the Danish team a significant boost. Denmark's victory in Euro '92 hasn't been forgotten either," says Export Manager Michael Normann Christiansen, MD Foods Ingredients.
Arla Foods is an international dairy company owned by 9,900 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.