Action with Action Man

Published:
10 June 1999
Contacts:
Press contact

The cartoon figure, Action Man, goes into action on two new children's products to be launched in the UK market in April - a four-pack yoghurt with peach/vanilla or strawberry/vanillaand a cream cheese with chocolate flavour.
The "active" packaging plays a particularly important role in both products. The yoghurt packaging carries 10 different tasks and mission, whose solution is written in luminescent writing, which is only visible in the dark. The cream cheese version has nine different cartoons.
MD Foods is already selling two product ranges for kids featuring Barbie and Thomas the Tank Engine. Sales of children's yoghurt rose by 30 per cent in 1998 while sales of kids' cheese increased by 15 per cent.

Arla Foods is an international dairy company owned by 9,900 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products.

Press contact

Arla Group Press Office
Arla Group Press Office (journalists/media only) pressoffice@arlafoods.com +4591310310
Åse Andersson
Åse Andersson Head of Media Press contact for Arla Foods in Denmark aasan@arlafoods.com +45 91 310 310 +45 89 38 10 00
Carina Østergaard
Carina Østergaard External Communication Manager Press contact for Arla Foods International caoes@arlafoods.com +45 91 31 16 01 +45 89 38 10 00