Head Of CCSM, Arla Foods - Saudi Arabia

Area of responsibility:

 Ensure the perfect execution of our regional Category strategies and plans in the market across channels and customers

Be the market key point of contact with the regional Marketing teams and provide inputs to help make informed decisions

Drive the shopper insights prioritization through the assessment of the needs of the local market

Lead Shopper investments budget for the categories

Build and lead the local CCSM team, developing customer marketing capabilities with the support of the regional CCSM

Develop and improve customer relationships and engagement with top retailers

Specific tasks:


Lead the develop of NPDs business cases. Provide insights and recommendations on price, promotion, assortment and distribution. Provide input for NPD volume forecast.

Follow up on the implementation of NPD launch guidelines and collaborate with Sales management to optimize execution and sales.

Lead on facilitating the instore and category activation guidelines with the local agencies (artwork development, production alignment, in store activation plan preparation)

Pricing and promotions:

 Provide input to pricing strategies and price hierarchy analyses per sub category

Estimate sales impact of retail selling price changes in market (both promo and non promo)

Monitor retail sales price development and drive recommendation by category within the local market

Drive the use of TPE tool in CCSM and Channel teams to improve promotion spend ROI

 Shopper activations ROI:

 Set guidelines by category and channel to track impact and ROI on instore activities

Managing shopper marketing budgets and timescales including negotiating the best cost for media and agency fees

 Developing a library of learnings using category and shopper insight to understand how the activation of POP drivers changes shopper missions and behavior, ensuring that outcomes are incorporated in to the long-term shopper marketing strategic plans

CCSM team management:

Drive the full year team trainings plans and development with key stakeholder (HR and regional category teams)

Ensure effective communication and follow up of best practices and tracking of potential utilization on quarterly basis.

Responsible to enhance an environment that encourages challenging ideas and driving analytical thinking within team members

 Challenge and innovate ways of working:

 Drive continues improvements in ways of working, processes, tools and learning activities

Participate in best practice development and sharing in team, across MENA and global

Ensure effective communication with the regional team (as a key point of contact) to ensure that learnings and best practices are channeled across


Functional competencies:

Price & promotion management – level 3

Finance based decision making – Level 2

Category and shopper vision & pop execution – level 3

Selling negotiation skills  – level 3

Customer planning - level 2

Positive relationship building and commitment – level 3

Personal competencies:

Strategic mind-set

Dynamic collaborative approach



Good communication

Target oriented mindset

Attention to details scope of working

Self - motivated


From Our leadership values especially:

Organisational understanding (stakeholder and change management)

Create direction

Build commitment

Drive positive change

Show ability to take right decisions

Drive an objective approach in business

Enhance team capabilities in the local market

Ability to drive enhanced communication with regional office


Minimum 10+ years of experience from FMCG working within sales and category roles

Experience within the local market; to have the knowledge of market dynamics and channel split

Business related degree or equivalent

Please apply via this link



Saudi Arabia