Are you passionate about creating digital content? Do you want to work in an international organization in our Content & Connect Center? We are now looking for a Content Manager with primary focus on B2B and who will be based at our head office in Stockholm!
About the job
As Content Manager, you are responsible for a specific range of digital content in the Arla Content & Connect Center (CCC). You are dedicated to our owned websites and digital channels with a primary focus on managing content towards our Foodservice and retail customers (B2B content marketing).
You are a part of the CCC team that consists of people specialized in content strategy for our brands and stories, content production and distribution through our digital channels including website and service development, where you will play a key role.
In direct and close collaboration with your local stakeholders, you ensure that Foodservice and retail content marketing strategies are translated and executed according to plan. You manage your content plan, creation and web publication all through securing a high level of quality and focusing on creating a strong user experience that is highly engaging and delivering on your stakeholders’ objectives. You also drive the management of our B2B newsletter publication and support the necessary strategy to make your audience grow, interact and ensure website customer journey can effectively support sales on our B2B website. Finally, you provide a strong support to our digital business developer to make our website evolve according to our business and your content needs.
In this role you are responsible for all content within your area – and it is up to you to make sure quality, clarity and consistency on our platform. You organize your activities by being responsible of your content plan and coordination with your stakeholders to deliver content according to plan and specifications. You have the responsibility to challenge your assignments and platforms to always create the best user and content experience in line with the business objectives. You will furthermore produce and develop digital content which requires a strong understanding of web production and development principles/best practices and you are able to create/work on all types of digital content needed (text, image, video).
Who are you?
We are looking for someone who ideally has experience from working with web and/or digital content perhaps as a content producer or editor. You know creative and digital agency work and processes and it is a plus if you have experience from B2B, Retail and/or FMCG. To be successful in this role we believe that you have:
- Extensive experience with Content Management Systems and web Publishing (Episerver, Wordpress)
- As a minimum basic knowledge of HTML, CSS and APSIS (newsletter management)
- Knowledge in Photoshop, Illustrator and other Adobe tools, Google Analytics and Search Console
- Proficiency within content marketing tactics, such as SEO, digital advertising and social media marketing
- Technical knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
- Strong spelling skills (Swedish and English) - Grammar, proof reading and editing skills
With a strong focus on your stakeholders, you have the strength to raise their digital capability, challenge their content strategy to always be relevant and you show a strong mindset to drive change with ways of working and best practices. We see you as an energetic person that is analytical enough to provide relevant content insights (Google Analytics and Search Console data) to challenge directions and decisions. You also understand how content can lead to strategic and usable data to activate audiences across other marketing channels in collaboration with our digital marketing strategists.
What do we offer?
We’re committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you’ll join a market leader who produces nutritious household favorite brands in a way that make things better for our customers, the farmers who own us, and the whole world.
Create the future – Grow with Arla
Application and contact
For additional information please call Thomas Perrotton, Head of Digital, at +46-70 815 57 17. Last application date is 1st of April 2019 but we will be reviewing applications on an ongoing basis.
Please apply via this link