Area Sales Manager – Modern Trade - Abu Dhabi

As a Area Sales Manager, you are responsible in  implementing departmental sales & distribution objectives set by the BU Manager and to supervise the day to day sales operation in the assigned area in a responsible manner  and in accordance to set targets, business plan and standards.


Duties and responsibilities

  • Organize, supervise, coach members of the sales team, making sure that all set targets are consistently met.
  • Manage the accounts within the assigned area/ account.
  • Develop and maintain customer relationship. Visit customers regularly.
  • Develop and implement together with the customer the yearly sales strategy.
  • Conduct periodical sales meetings internally and externally.
  • Analyze sales data and report findings to the superiors. Keep track of client information, forecast future trends.
  • Plan the routes in the area, as well as the daily activities
  • Coach and train the direct reports.
  • Ensure that the promotion plans are communicated to the customers and sales staff and correctly implemented.
  • Responsible for the collection in the area/ account.
  • Organize the yearly vacation plan, staff transfer and vacation replacement for sales staff.
  • Responsible for all company assets in his area/ account.
  • Prepare and evaluate yearly KPIs for the direct reports.
  • Calculate monthly commission scheme, OT and any other required reports.
  • Ensure that operations comply with company rules and values.
  • Propose and initiates listings, BDA & display agreements with customers.
  • Suggest key objectives for coming periods to BU, in line with the customer and channel strategy and the category objectives.
  • Ensure that job tasks stated in job descriptions for his staff are being executed.
  • Approve sales invoices / GRVs / temporary displays.
  • Control market return within the agreed limit.
  • Maintain all records required by the BU manager in relation to promotion conducted, marketing budgets spent outlet wise etc..
  • Take steps to improve visibility of products.
  • Ensuring delivery, sales and merchandisers vehicles are hygienic and clean before being dispatched to market, a regular follow up with SC team to maintain the same. 
  • Perform any other jobs assigned by BU.

Experience and competence

  • A Sales experience of at least 4 years within the FMCG in Modern Trade
  • People management experience of 2- 3 years
  • Ability to motivate and lead others
  • Capable of managing a diversified team
  • An expert in understanding sales market and trends
  • Analytical skills and an aptitude for figures
  • Excellent negotiator
  • Willingness to take calculated risk
  • UAE driving license

Personal skills

  • Well organized, problem-solving attitude highly motivated
  • Proactive, enthusiastic, able to work independently
  • Outgoing and good socializing skills
  • Able to build a rapport easily with individuals from different backgrounds
  • Fast learner, flexible 
  • Good time management, persistent and effective
  • Strong in communication
  • Team player

Application and contact
Please send your application 30 -08-2019 at the latest. We’re screening applications on an ongoing basis. For additional information please call Darsana Nair, Business Unit Manager, at +971 65346767 ext 400

Please apply via this link


United Arab Emirates