The sponsorship for Denmark’s national football team
is now shared between Arla Foods and the energy company DONG.

Arla Foods in Denmark has signed a new sponsorship agreement with the Danish Football Association. The agreement, under which the sponsorship for Denmark’s national team is shared between Arla Foods and the energy company DONG, will run for four years until July 31, 2008.

”There is no doubt that the national side is the sports team that enjoys the greatest popular support,” says Anne With Damgaard, Marketing Director, Denmark Division. “Over the years, our sponsorship of the team has proved a strong marketing tool for the Danish market.”

Under the new agreement, Arla and DONG each pay DKK 7 million per year for the sponsorship. Previously, Arla Foods, as sole sponsor, paid DKK 12 million per year.

Arla Foods took over the sponsorship of the Danish stars from the Danish Dairy Board in 1998 which had sponsored the team since 1987.