AM Foods' instant cocoa and cappuccino powder for vending machines and the catering industry will be known as Caprimo and Ögonblink as are the powders sold directly to Danish and Swedish consumers. Therefore, all AM Foods' powder products will come under the same two brand names throughout Europe – Ögonblink in the Nordic countries except for Denmark and Caprimo in Denmark as well as the rest of Europe.

Trade Marketing Co-ordinator Marianne Dittman says that the move underlines AM Foods' desire to strengthen its position in the European vending and catering market by creating wider recognition between the products.

AM Foods will also use the Internet for liaising with customers. The new website www.amfoods.com is targetted at existing and new vending and catering customers who will be able to obtain information about Caprimo and Ögonblink products products as well as AM Foods' services.
 

AM Foods is gathering all its powder products under the two brand names Caprimo and Ögonblink.