“Veckans Affärer”, the Swedish business magazine, carries out an annual survey of Sweden’s 100 best known brand names. This year Volvo, Arla and Nokia have come out tops. The survey not only shows that consumers are both familiar with, and have confidence in, these brands, but that they also share their values. On a scale of 1 to 5 Arla scored 4.13 points against Volvo’s 4.20. “A round and lovely dairy cow” was the comment from consumers. Marabou came fourth while the Ica grocery chain came fifth.