Arla's vision for organic dairy products

Arla wants to be known as the dairy company that makes an effort to spread more knowledge about organic products in Europe - making organic dairy products accessible and relevant to a large group of consumers.

If organic products become a niche product - designed for a narrow, resourceful target group – it will have no importance. Neither to the environment nor to you as a consumer. 

The size of our dairy company means that we can make a big and important difference, when we sell organic dairy products. Sustainable growth is key to be able to bring out more organic products to you as a consumer and thereby meet the strongest consumer trend in the market.

In Scandinavia organic products have been sold for decades, and Arla Foods has become known as the largest organic dairy supplier in Scandinavia.

Our goals for organic dairy production are to:

  • Continue promote organic products in the stores - by launching more and more organic variants in most dairy product categories.
  • Help to set new standards for innovation and quality in organic products.
  • Make organic products accessible to all - they must be affordable, and we will ensure that the product quality meets the modern consumer demands.
  • Further development of cooperation with interested organisations, institutions and other dairy companies to create a dynamic and exciting marketplace for organic products.
  • Continue with the positive developments occurring in markets outside Scandinavia.