Good Growth 2020

For our consumers

We believe our products, activities and growth should improve the lives of people.

Across the world, food unites people. Everyone needs it to keep going throughout the day. It’s become more important that food is healthy and produced responsibly. People are looking for less processed food products made from natural ingredients. That’s where Arla’s dairy products have an important part to play. For us, Good Growth is about growing our business by adding value to people’s lives.

With the Arla® brand we aim to bring health and natural goodness to people through dairy products that they use throughout their day – and their lives. We will lead and shape the market with innovative nutritious value-added products made from natural ingredients, produced in a responsible way. We will remind people that milk is a wonderful, nutritious product and that our Arla milk comes from our passionate farmer owners who deliver high quality milk.

We will not only provide naturally nutritious food that fuels your body, we also want to add quality to your life. We will inspire people to explore good food through our Lurpak® and Castello® brands. We will ensure that we are a global leader in natural quality butter and spreads and we aim to be a leading player in creatively crafted speciality cheeses.


Our health strategy

Delivering the natural power of milk to our consumers

Learn more
A dairy cooperative


Arla is owned by dairy farmers who produce most of our milk

Meet our farmers

Learn more about Good Growth 2020