New ideas

Research and Innovation

The consumer is at the heart of all Arla’s activities. Only by serving the - known and yet unknown – needs of our consumers will Arla continue to secure its position in Europe while developing business in Middle East, Northern Africa, Russia and China.

This demands having innovation as an absolute top priority at Arla. We focus on balancing incremental and radical innovation across the business with a primary target that 10% of our turnover should come from new product development.

Radical innovation

To us radical innovation is about offering the consumer completely new and surprising categories of dairy products. Radical innovation is a clear departure from existing practices and user experiences. Incremental innovation is  gradual improvements within existing, defined areas.

Another major focus will be on establishing strategic partnerships with universities, research organizations, suppliers and other private organisations to fuel Arla with external expertise.