Innovation

"We want to double budget for innovation within 2015."

Health

Girlpower – We want to develop some interesting products for the many teenage girls who have stopped drinking milk or who have milk intolerance.
Milk for life – We want to make it attractive for consumers to continue drinking and eating dairy products  throughout their lives. 
Milk’s nutritional – We want to research the link between cow feed and the impact this has on milk’s nutritional value.

Taste

Better taste experience – We want to work pro-actively on providing consumers with an even better taste experience whenever they buy an Arla product. 

Raw milk cheese – We want to develop raw milk cheese.

 

Organic

Maintain the position as the world’s largest organic dairy
We want to continue to launch new organic products

We want to continue to recruit more organic farmers.