3 global brands

"We want to build a strong Arla brand and to be a global leader in added value butter and added value cheese."

The Arla brand - the company and its products
Arla® will be both a corporate brand and a brand across all product categories. We want one global Arla® brand within all product categories and all markets, including the home markets. And it will cover all products except Lurpak®, Castello® and own label.



The Lurpak® brand
Lurpak® will be the leading brand for butter and spreads. The brand is already number one in the UK and Greece and the leading butter brand in Denmark. It will now be launched in more markets, including Sweden, Finland,  Germany, Spain, Poland and Russia.


The Castello® brand
Castello® will be a first-class cheese brand on a global scale and several of Arla's many speciality cheeses will come under the Castello® brand.